CitizenShipper · Paid acquisition
Acquisition strategy.
I managed the channel mix, budget allocation, and creative testing across both sides of the marketplace.
Project 01 / 06
$3.6M annualized spend at $300K/month
3:1 return on ad spend
Plan
Channel mix across paid social, search, and video.
Allocate
Control spend and fund the strongest channels.
Improve
Test creative and optimize for conversions.